Marketing and Branding Your Obesity Practice (Recorded)
Description: Whether a medical practitioner is adding obesity treatment to an existing medical practice or opening a new obesity medicine practice, a successful business requires effective marketing. This session will focus on building a solid marketing foundation for your obesity medicine practice. You will identify the strengths and weaknesses of common tools for promoting your obesity medicine practice. You will learn to use tools to promote you practice in both the general community as well as your medical community.
- Distinguish between different marketing tools for promoting your practice
- Learn how to evaluate who your target patient is
- Apply cost-effective tools for creating successful online marketing strategies for your practice
- Utilize tools for effectively promoting your practice within your medical community
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